How To Start A Cosmetics Business In Kenya – Cost, Profits, Items, Ideas

start-online-and-offline-cosmetics-business-in-kenya


How To Start A Cosmetics Business In Kenya – Cost, Profits, Items, Ideas

Below, we provide a summary of the best ideas on how to start your cosmetics business shop in Kenya. We shall cover the cosmetic products to stock, profits to expect, where to wholesale cosmetic items in Kenya and the capital/costs of starting a cosmetic shop.



The below tips are important, we also covered rare golden tips and secrets to making better profits in a cheap e-book you can buy here. For instance, importing your cosmetics products is easy and cheap than it sounds as detailed in the book. Some cosmetics shop owners make other products by themselves, the pdf book covers all these details including a list and contacts of trusted cosmetics products wholesalers across Kenya where you can source cosmetics products cheaply and increase your profit margins. Below is the book for those who are interested.

Below are a few summary aspects we picked for you on how you can start your cosmetics shop in Kenya.

This basic summary covers general common aspects and shall be helpful if you’re doing general research about the cosmetics business, however, if you’re passionate and ready to start, the full pdf e-book guide is what you need.


  1. Understand how the cosmetics and beauty industry works.

    Carry out your research and also talk to other people in the business. Carry out a survey and try to find a possible gap such as a missing item or service in the market. 


  2. Find a suitable location.

    Find a suitable location. A cosmetics shop can be located around many ideal places such as inside malls, plazas, or kiosks. Find the most suitable position that is within the reach of your budget. Find a place with a lot of human traffic near many potential customers. Also, ensure it is a place with little or no competition to increase profits. 


  3. Decide on what goods and services you would like to offer.

    Consider the cost of stocking up on certain items. Find out which beauty products are in demand and stock up on them. Examples of products in demand include eyeliners, perfumes, skincare products, and so on.  This book contains a list of the best-selling cosmetics products and where to get them at wholesale price.


  4. You will also need to find a good supplier.

    A supplier who will sell you beauty products at an affordable price without compromising on quality will come in handy. It will also help in customer satisfaction and increase your cosmetics business profit margins by far.  Most trusted suppliers are listed in the e-book.


  5. If you are to hire employees, hire competent ones

  6. Ones who will guarantee quality customer service and will properly manage your business. A good team will take your business to new heights. 
  7. Market your business properly.

    This will increase traffic and increase the overall profits.  Find out more about how you can take advantage of digital social media marketing to skyrocket your sales. This is a very important aspect, especially in the digital age of the cosmetics business. With social media, you can triple your sales within days as explained in detail in the e-book we mentioned earlier.



Costs & Expenses Of Starting A COSMETICS BUSINESS IN KENYA

Total Cost60,000 – 500,000 shillings
Beauty products stock20,000 – 100,000
Rent with deposit: sh.20,000 10,000 – 20,000 shillings
Electricity bills1,500 shillings
A computer for printing receipts (optional)sh.25,000
Permits and licensing5,000 – 20,000 shillings
Advertising, branding, and marketing5,000 – 20,000 shillings
Salary for staff7,000 – 15,000 shillings
Costs & Expenses Of Starting A COSMETICS BUSINESS IN KENYA

Download this book to know how you can cut out and reduce the costs and expenses when starting your cosmetics business in Kenya.


Factors To Consider When Starting A Cosmetics Business In Kenya

Come up with a business plan. The cosmetics business will require proper planning and management just like any other business.

ALSO READ  How to apply for an e-passport in Kenya

Planning will help you approximate the starting cost of the venture as well as assess the expected returns. This will help you determine the feasibility of the cosmetics business. 

  1. Understand how the cosmetics and beauty industry works. Carry out your research and also talk to other people in the business. Carry out a survey and try to find a possible gap such as a missing item or service in the market. 
  2. Find a suitable location. A cosmetics shop can be located around many ideal places such as inside malls, plazas, or kiosks. Find the most suitable position that is within the reach of your budget. Find a place with a lot of human traffic near many potential customers. Also ensure it is a place with little or no competition to increase profits. 
  3. Decide on what goods and services you would like to offer. Consider the cost of stocking up on certain items. Find out which beauty products are in demand and stock up on them. Examples of products in demand include eyeliners, perfumes, skincare products, and so on. 
  4. Acquire the necessary licenses and permits. You will require a single business permit. Licenses may cost up to sh.20,000 and are very important. Annual fees may range between sh.3,000 to sh.15,000. 
  5. You will also need to find a good supplier. A supplier who will sell you beauty products at an affordable price without compromising on quality will come in handy. It will also help in customer satisfaction. 
  6. If you are to hire employees, hire competent ones who will guarantee quality customer service and will properly manage your business. A good team will take your business to new heights. 
  7. Market your business properly. This will increase traffic and increase the overall profits. 
ALSO READ  How To Fuliza Safaricom Airtime Credit

Tips To Increase A Cosmetics Business Profits In Kenya

Tips to ensure maximum profits from your cosmetics business. 
  1. Offer a wide variety of products. This will increase the reliability of your business and therefore increase its popularity. It will also ensure that your shop competes favorably with other cosmetic shops. 
  2. Ensure you sell quality products to your customers at affordable prices. This is guaranteed to increase customer loyalty and improve your popularity. 
  3. Always ensure your premises are clean and materials are properly displayed to attract customers from afar. You need to ensure your shop stands out and is easy to distinguish among others. Use lights and related posters to market your business. 
  4. Decorate your shop to increase its appeal to customers, it is a beauty shop. 

This article has been a small guide to starting a cosmetics shop in Kenya.  

Cosmetics Business Guide Video

Frequently Asked Questions About Starting A Make Up Business In Kenya

How much does it cost to start a cosmetic business?

Starting a small cosmetics shop shall cost you slightly above or below 200,000 shillings. This cost shall vary depending on factors like location among others. Find a full breakdown in our e-book above.

How do I start my own cosmetic business?

To start a cosmetic business in Kenya, follow the above cosmetic business guide. It is of great importance that you consider downloading the cosmetic business guide book above to get the whole clear picture. Get the recommended e-book cosmetics business guide to getting it right from the word go.

Is cosmetic business profitable?

The cosmetics business is profitable if you put in the right strategy and effort. Your persistence and marketing strategies shall also play a big role in whether you are going to succeed.

What is the most profitable cosmetic product?

The most profitable cosmetic product can be assumed to be the ones that sell most. These are lipsticks, facemasks, and general facial beauty products followed by body lotion and other daily used cosmetic products.

What business can I start in the beauty industry?

There are a number of businesses you can start in the beauty industry. One of them that we have covered above is the cosmetics shop business, you can also start making homemade cosmetics products and supply them to cosmetics shops or sell them online. You could also be a fashion marketer and market different cosmetic products. Still, you could be a cosmetic products retailer and many more opportunities according to your skills, experience, and capital.

ALSO READ  How to keep steel wool from rusting
What is the future of the beauty industry?

The cosmetics business is forecasted to boom in the future, especially skin care beauty products which are forecasted to rise towards the peak by 2027.

Is the cosmetics industry growing?

Yes, the cosmetics business is growing steadily. There was an increase in the industry by about 4.5% this year and the growth is expected to continue booming.

What are most successful business ideas?

The most successful business ideas in Kenya include blogging, selling snacks and fast foods, Boda Boda and taxi business, forex trading, and greenhouse farming among many others.

What beauty products sell the most?

Beauty products that sell most are those that are basically needed and have to be used daily by a large population. For instance, you expect body oils and lotions to sell more than hip enlargement products. Facial and skin care products are the most selling cosmetic products.

How do beauty businesses make money?

The beauty business makes money by producing, marketing, and selling the beauty products

What are the top 5 most profitable businesses?

The top 5 most profitable businesses in kenya are contract businesses, forex trading, modern farming, online advertisement, online products, blogging among many others.

What is the largest beauty company?

Procter and Gamble is the largest beauty company in the world with its headquarters in the United States.

What is a cosmetologist?

A cosmetologist is a person licensed to provide cosmetic treatments to the hair, skin, and nails : one trained in cosmetology : beautician If you’re using

What is the safest makeup brand?

The safest make-up brand is the least noticeable brand that focuses on organic rather than chemical production of their make-up products. The most safe make-up products are homemade organic ones, all the other brands no matter how much they migh5t try to convince the masses are full of toxins and side effects.

How did Kylie Jenner start her business?

When Jenner faced backlash for denying having lip fillers in May 2015, she used the bad press to launch her brand six months later. Love her or loathe her, this tactic worked. The sale to Coty, whose portfolio includes CoverGirl and Max Factor, cemented Jenner as the youngest self-made billionaire in 2019

Who makes Kylie cosmetics?

Seed Beauty is the company that makes cosmetics for the kylie cosmetics company.

What product has highest profit margin

Unisex jewellery

Who is the CEO of Kylie cosmetics?

Andrew Stanley

How do rich people think?

Rich people think much differently compared to poor people. Rich people focus on making wealth from riches and are often focused on the long-term rewards rather than the hand-to-mouth thinking of the poor.

Where can I buy cosmetics wholesale in Nairobi?

You can buy wholesale cosmetic products in Nairobi and across Kenya from best lady distributors and others.

What products should I sell in a cosmetics shop?

You should sell cosmetic products such as skincare products for men and women.


Leave a Comment

Your email address will not be published.